Attitudinal
At Resource Futures, we understand the importance of attitude
in determining behaviour and how attitudinal knowledge
is a key factor in designing and delivering effective products
and services.
Application to waste management
Accurate attitudinal research is vital to delivering effective
waste management strategies and can provide insights in
the following areas:
- defining, understanding and targeting
specific groups with regard to their attitude towards recycling
- understanding
the failure and/or success of waste management infrastructure
- assisting
the development and delivery of effective waste services
and campaigns
- providing the foundation for dialogue with
residents and providing valuable feedback.
How we can help you
We regularly design and undertake attitudinal research
projects for local authorities and community groups
to assess and
understand the beliefs, values and attitudes of their
populations with regard to waste and recycling. We also carry out attitudinal research projects specifically
designed to integrate with other research methods.
Wide range of methodologies
To achieve a broad picture, get past reported behaviour and
provide accurate results, we regularly integrate a broad
range of methodologies in our attitudinal research, such
as:
- telephone interviews
- on-street surveys
- face-to-face interviews
- focus groups
- analysis and interpretation of desk research
- cross referencing with “hard” data such
as tonnage, contamination and participation figures
- door-to-door
canvassing of opinion
- monitoring of existing behaviour
and any changes as a result of local campaigns.
Analysis, conclusions and reports
Once research is complete our research consultants undertake
full data verification and oversee collation and input.
They then analyse, cross reference, interpret and present
the findings and conclusions into a full report, including
recommendations for alterations and improvements for the
future. Our consultants can also be called upon to undertake
presentations to key audiences if required.
Up-to-date technology
At Resource Futures, we employ the latest hand-held data
collection technology to ensure accurate data entry and
client-ready data.
Local focus
We believe in the value of providing local employment and
using local knowledge so we do not necessarily have central
data collection teams, moving from place to place as work
arises. Instead, we recruit, train and run our data collection
teams locally, providing a local co-ordinator (wherever possible)
or work with local data collection agencies, to be the linchpin
between the data collection teams, ourselves and our clients
and project partners.
To find out more about our attitudinal research services – please
contact us..
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